Revamping Onboarding for Success: Salesforce`s Strategic Approach to Talent Retention
| Case Code: HROB263 Case Length: 8 Pages Period: 2015-2023 Pub Date: 2024 Teaching Note: Available |
Price: Rs.300 Organization: Salesforce, Inc Industry: Technology & Communications Countries: United States Themes: Human Resource Planning, Training & Development, Talent Management,Recruitment & Selection |
Abstract Case Intro 1 Case Intro 2 Excerpts
Abstract
The case study examines Salesforce's innovative overhaul of its employee onboarding program to attract and retain top talent in a competitive global market. By leveraging its in-house Marketing Cloud platform, Salesforce created a personalized, data-driven onboarding experience accessible on all devices. The program spanned 90 days and was divided into different phases. The first three weeks of onboarding were at the location of the new hires and followed by a training schedule at the Salesforce headquarters dedicated to cultural immersion, executive interactions, and community projects. The ‘Do My Job’ phase paired new hires with senior 'onboarding buddies' and utilized the Salesforce Chatter app for cross-departmental learning and networking. The emphasis was on performance and included extensive online and hands-on training specific to job roles. It extended beyond the initial 90 days if the new hire could not meet the necessary performance metrics. Recognized for its effectiveness, the program earned Salesforce a #8 ranking in Fortune's 100 Best Companies to Work For in 2023.
This case study is targeted at MBA and Executive MBA students and is suitable for courses in Human Resource Management, Organizational Behavior, and Strategic HR Management. It provides valuable insights into using technology for HR processes, enhancing employee engagement, and the strategic benefits of comprehensive onboarding programs. Professors can leverage this case to teach the integration of technology in HR, effective onboarding strategies, and their impact on employee retention and satisfaction.
Issues
The case is structured to achieve the following teaching objectives:
- Recognize the importance of an employee onboarding program
- Identify the key phases of an onboarding program
- Examine the need for technology interventions in employee onboarding programs
- Illustrate how technology can be integrated into onboarding processes to enhance efficiency and engagement
- Assess the effectiveness of onboarding program in terms of employee retention and satisfaction
Contents
Keywords
Employee Development; Organizational Culture; Recruitment & Selection; Talent Management; Training & Development; Employee Engagement; Mentoring; Employee Onboarding,Salesforce; Marketing Cloud; Salesforce Chatter app; Boot Camp; Badging: Mentoring; Employee Collaboration
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| Price: Rs.300 |
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